Free tools to make smarter marketing calls
Practical, no-sign-up tools built from the same thinking we use for clients, so you can pressure-test a decision in minutes. More on the way.
Ad Budget Forecaster
What will your budget actually buy?
Turn a monthly budget and a few numbers into a full forecast. Clicks, leads, cost per lead, customers, revenue and ROAS, for Google, Meta, TikTok and more, with a plain-English read on whether it stacks up.
Open toolCross-Channel Budget Allocator
Where should your budget go?
Get a starting split of your monthly spend across Google, Meta and Organic, based on your industry, goal, brand awareness and search competition, with the reasoning behind it.
Open toolMonthly Spend Pacer
Where will your spend land by month end?
For Meta and Google Ads buyers mid-flight: enter your spend so far and daily budget to see where the month closes. Then test a mid-month budget change and see exactly how much more it spends by the last day.
Open toolPercentage Change Calculator
How much did your metric really move?
Two calculators in one: work out the change in raw volumes (spend, clicks, impressions) and, separately, the shift in rate metrics (CTR, CVR, ROI) — with the percentage-point trap handled correctly so you never overstate a move.
Open toolGet a straight answer about your marketing.
Book a free review of your website and ads. We’ll go through them, tell you what’s working, what isn’t, and whether it’s worth fixing.
Free · No obligation