Industry · Travel & Hospitality
Marketing for Travel & Hospitality That Wins Back Direct Bookings
Every booking through an OTA costs you 15–25% — and hands the guest relationship to the platform, not you. It adds up fast. We help hotels, stays and tour operators win more direct bookings across the whole journey a traveller takes — dreaming, planning and booking — including the newest stage most properties are missing: travellers asking AI to plan the whole trip for them.
We know what actually keeps you up
Every OTA booking costs 15–25% commission — and the guest relationship belongs to the platform, not you.
OTAs bid on your own brand name, so guests searching for you land on them.
Demand is seasonal and event-driven; spend that ignores pacing burns budget in the troughs.
Discovery is shifting — travellers now ask ChatGPT and AI Overviews to build itineraries. If AI doesn't know you, you're not on the list.
How we'd grow a travel & hospitality business
We start with the few channels that move the needle for your vertical — not a scattergun of all eight.
The metrics your business actually runs on
We label last-click vs assisted bookings so you know what really drove the stay.
Our standards, on every account
Senior operators who understand seasonal pacing stay on your account.
You own your GA4, ad accounts and booking-funnel data from day one.
We'll advise cutting spend in the troughs rather than smoothing budget for our own fee.
Travel & Hospitality questions, answered
A free call is the fastest way to a straight answer for your business.
How do we reduce dependence on OTA commissions?
A direct-booking flywheel: protect your brand searches, give guests real reasons to book direct, and retain them for the next stay so you stop renting every booking.
Should we bid on our own hotel's name?
Yes. OTAs already bid on it, and brand clicks are your cheapest bookings — leaving them unprotected effectively pays commission on guests who were already looking for you.
How do we reach Chinese-speaking travellers?
XiaoHongShu is their research platform of choice. Native, rankable notes beat polished ads for SG/MY trip planning.
Does AI trip-planning actually affect bookings?
It's growing fast. AEO/GEO makes your property quotable inside AI itinerary answers — an edge while most competitors ignore it.
What budget does a boutique hotel need?
It depends on room count and season. We model it from your occupancy targets and average rate on the free call.
How long before direct bookings grow?
Brand protection moves within weeks; SEO and AEO compound over months. We give you an honest timeline, not a hockey-stick promise.
Services for travel & hospitality
Related industries
Related reading
The Real Cost of an OTA Booking (and the Direct-Booking Maths)
Online travel agencies feel free until you run the numbers. Here's the true cost of an OTA booking for SG/MY hotels — and how to shift the mix toward direct.
Read articleXiaoHongShu for SG/MY Hotels: What Chinese Travellers Actually Search
Chinese-speaking travellers research Singapore and Malaysia trips on XiaoHongShu before booking. Here's how hotels and stays get found on RED.
Read articleHow to Show Up When Travellers Ask AI to Plan a Singapore Itinerary
Travellers increasingly ask ChatGPT and AI Overviews to build their trips. Here's how hotels, tours and stays get recommended inside those AI answers.
Read articleKeep more of every booking
Book a free 30-minute call and we’ll pinpoint your biggest growth opportunities — and exactly how we’d win them. No pressure, no jargon, no obligation.
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