Industry · E-Commerce
E-Commerce Marketing That Grows Profit, Not Just ROAS
You usually don't have a traffic problem — you have a margin problem. As it costs more to win each customer and marketplace fees bite, a healthy ROAS on the dashboard can still lose money by the time it hits your bank account. We focus on the numbers that actually compound — blended MER, contribution margin and repeat rate — across your own site and Shopee, Lazada and TikTok Shop, so growth means profit, not just a busier warehouse.
We know what actually keeps you up
Your in-platform ROAS looks fine, but blended MER and contribution margin tell a different story — post-iOS14 attribution blurs the picture.
CAC climbs every quarter and your winning creatives fatigue faster than you can replace them.
The marketplace trade-off: Shopee, Lazada and TikTok Shop bring volume, but commissions and zero customer ownership make the own-site vs marketplace mix a margin decision.
Abandoned carts and one-time buyers pile up while repeat rate and LTV never get worked on.
How we'd grow a e-commerce business
We start with the few channels that move the needle for your vertical — not a scattergun of all eight.
The metrics your business actually runs on
We reconcile platform-reported revenue against your backend — and always label which number is which.
Work we can point to
Electronics retailer, Singapore · SEO
+SGD 700K
Incremental SEO revenue
+42.1%
Revenue growth (S$2.57M vs 1.81M)
+40.5%
More transactions (4.6K vs 3.2K)
Real client result, year-on-year. Conversion rate, transactions and revenue all rose as organic visibility expanded across the catalogue (page-1 keyword rankings up ~800%). Figures from the client’s analytics.
Our standards, on every account
You own your ad accounts, pixels, datasets and product feeds from day one.
Honest reporting: platform-reported vs backend-verified, always labelled.
We'll advise cutting spend on any channel that doesn't clear contribution margin.
E-Commerce questions, answered
A free call is the fastest way to a straight answer for your business.
What's a good ROAS for e-commerce?
It depends entirely on your margin. We steer brands toward blended MER and contribution margin instead of a universal ROAS number, because "profitable" is different for every product.
Is TikTok Shop worth it in Singapore and Malaysia?
For impulse-priced products with strong creative, yes. We'll outline what it takes — content cadence, creator strategy and the economics — before you commit.
Why does Meta report more revenue than my Shopify backend?
Attribution windows and post-iOS14 signal loss. That gap is exactly why we label every number as platform-reported or backend-verified.
Do you produce the ad creative?
We don't do on-site shooting, but we handle the video and photo editing to turn your footage into scroll-stopping ad creative. Clients are responsible for providing the raw footage and photos.
How much ad budget do I need to start?
Enough for statistically meaningful testing. We model a realistic starting budget from your margins and goals on the free call.
Services for e-commerce
Related industries
Related reading
ROAS vs MER: Which Number Should Singapore E-Commerce Brands Optimise?
In-platform ROAS can look healthy while your bank account disagrees. Here's why blended MER and contribution margin are the numbers that actually protect profit.
Read articleTikTok Shop in Singapore & Malaysia: What Sells and What It Costs
TikTok Shop can move serious volume in SG/MY — for the right products, with the right creative. Here's what actually sells, and what it takes to make the economics work.
Read articleShopee Ads vs Own-Site Ads: A Margin-Based Framework
Marketplaces bring volume; your own site keeps margin and customer data. A simple framework for splitting budget between Shopee/Lazada and your Shopify store.
Read articleFind out where your margin is leaking
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